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Site Home » Companies & Business » Sales
 

Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors

 
Author: Julia O'Connor

Yikes - My Feet Hurt!

Concrete. Tiles. Cheap carpet. Walking, walking. Standing, standing. Talking, talking. Walking, standing, talking - and walking some more.

We've become a comfortable people. We dont walk miles per day on hard surfaces. We dont stand for hours in a relatively confined space. And, we get grumpy when were required to do so.

Not only do we get grumpy inside, we show it on the outside. Our shoulders droop. Our smiles become forced or disappear. We begin to make snide little comments - Boy, this is a a long show. Or I feel like Ive been here forever.

We perch on the edge of tables, put elbows on counters or just sit down - forcing visitors to lean over to talk to us. We look bored and people who may stop to talk to us just pass by. Who wants to deal with grumpy people?

Trade shows are hard work. And, theyre hardest on your feet. Here are some tips to make the show more pleasant, whether youre in the booth or walking the aisles.

1. Remember that your feet are your friends, so simple foot care is a priority before you subject them to long stretches of stress. Get the pedicure. Protect any injuries you may have.

2. Wear comfortable shoes. Not old ugly comfortable shoes. Nice, polished professional comfortable shoes. Never new shoes. Make sure your socks or hose fit properly in the shoes - lumps and bumps rub blisters.

3. Your shoes should be appropriate to your attire. You just look funny in a business suit and big white running shoes. Note - often you will go straight from a trade show to seminars or receptions, so plan outfits that can be worn for an extended period.

4. Never Ever take off your shoes in the booth. Tacky, tacky.

5. Women & Men - take a minimum of 3 pairs of shoes of varying heel heights which are comfortable to you. Use inside lifts. Change shoes at least twice a day.

6. Its important to keep your posture erect - shoulders straight, head up. When were tired, we have a tendency to curl over, dropping our head and shoulders. The simple solution? Bend your knees slightly - that throws the spine back into alignment and re-balances your posture.

7. If you have a recent or recurring injury, dont take the chance of doing more damage. Use a cane or wheelchair. If you use a wheelchair, please add a flag that sticks above at eye-level. Ive seen too many near-misses between the wheelchair and the flow of aisle traffic. People walking in the aisles are looking up or straight ahead, not below shoulder level.

8. When it just gets to be too much, when your dogs are really barking, heres my favorite remedy. Just before bedtime, soak your feet in warm water. Rinse in cold water. Massage your feet, ankles and calves with Ben-Gay, Tiger Balm or other such product. Put on an old pair of socks that youll throw away the next day. Sleep and youll have refreshed feet for another day of walking, standing and talking - and walking some more.

Author Bio:

Julia O'Connor

In one way or another, Julia has always been in sales. From the time her mortified mother found out that, as an enterprising 5-year-old, she was peddling homemade pot holders to the neighbors, to her current expertise in trade show marketing, she has been interested in results. And in order to get the results she wants, she will guide, train and teach.

Her careers range from public and professional education design, to freelance advertising-public relations, to real estate investment portfolio management.

Since 1982, Julia has been working with clients in trade show marketing. And, when she asked clients, "why are you going to that show?", she found most did not know. Time to teach.

After years of informal instruction, Trade Show Training was incorporated to provide structured training ranging from trade show basics to the ergonomics of exhibit design. She designed Camp Sho-M-Sel-M to improve sales staff performance in the trade show environment.

She holds degrees from The University of Georgia in Advertising, an MA in Mass Communications from The University of Iowa, and an Indiana University MBA in Marketing. She is a frequent speaker on marketing, networking, entrepreneurship and trade shows.

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